خرید و دانلود نسخه کامل کتاب انگلیسی Exactly What to Say 2017

Phil M. Jones’s Exactly What to Say: The Magic Words for Influence and Impact (207) reveals how carefully chosen phrases—what he calls “magic words”—can shape the course of any conversation and influence decisions. Jones explains that the subconscious brain operates with quick binary responses of “yes” or “no,” and these targeted phrases bypass overthinking to guide outcomes gently yet powerfully. Examples include “I’m not sure if it’s for you, but…,” “How open-minded would you be…,” and “Just imagine…,” each designed to lower resistance, spark curiosity, or paint a compelling future.

In Exactly What to Say, Phil M. Jones also provides practical application tips—how to regain control of conversations, handle objections, and close discussions gracefully using structured phrases such as “Before you make your mind up…,” “If I can…, will you?,” and “Just one more thing…” These techniques are particularly effective in sales, negotiations, and everyday dialogue, helping anyone become more persuasive and confident in communication.